{"title":"Curly line - for curly, wavy hair","description":"\u003cp\u003eProducts designed to \u003cstrong\u003emoisturize\u003c\/strong\u003e, \u003cstrong\u003econtrol\u003c\/strong\u003e, and \u003cstrong\u003edefine\u003c\/strong\u003e curls. Enriched with Ama oil and sugar cane extracts. Created for \u003cstrong\u003ecurly\u003c\/strong\u003e, \u003cstrong\u003ewavy\u003c\/strong\u003e, and \u003cstrong\u003echemically treated\u003c\/strong\u003e hair to soften, add \u003cstrong\u003eshine\u003c\/strong\u003e, and \u003cstrong\u003erevitalize\u003c\/strong\u003e it.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eAma oil\u003c\/strong\u003e in the formula is rich in unsaturated fatty acids, making it an excellent hair conditioner, and is abundant in squalene – a natural component of hair lipids. This product controls excess moisture, prevents frizz, and maintains the hairstyle. It also binds hair fibers, protecting the keratin structure.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSugar cane extract\u003c\/strong\u003e not only fixes curls but also has antioxidant and antimicrobial properties, and helps stimulate collagen synthesis.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe \u003cstrong\u003esunflower oil\u003c\/strong\u003e in the composition is an excellent emollient, rich in vitamin E and fatty acids, which help retain moisture and protect against environmental damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eAmaranth seed extract\u003c\/strong\u003e: This ingredient is a natural peptide that improves the structural integrity of hair fibers, increasing their diameter, making hair thicker and denser. It also reduces friction between strands to prevent tangling and mechanical damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eYlang Ylang essential oil\u003c\/strong\u003e: This essential oil, mainly used for its rich, floral aroma, can help balance sebum production on the scalp and is traditionally known for possibly promoting hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan\u003e\u003cstrong\u003eRosemary leaf extract\u003c\/strong\u003e: A powerful antioxidant that helps protect hair and scalp. It also helps improve the health of hair follicles by inhibiting factors associated with hair loss.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"jem-curly-kauke-garbanotiems-ir-banguotiems-plaukams-1000-ml","title":"JEM CURLY Mask for Curly and Wavy Hair, 1000 ml","description":"\u003cp\u003eMask for curly, wavy, and chemically treated hair. 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Reduces frizz, making curls firmer, elastic, and shiny.\u003c\/p\u003e","brand":"Jem","offers":[{"title":"350 ml","offer_id":63783466926457,"sku":"22128","price":10.14,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":63783466959225,"sku":"22139","price":17.94,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/4949\/3113\/files\/curly_samp.png?v=1781780430"},{"product_id":"jem-curly-garbanotiems-banguotiems-plaukams-rinkinys-sampunas-ir-kauke-2x50-ml","title":"JEM CURLY Curly, Wavy Hair Set, Shampoo and Mask, 2x50 ml","description":"\u003cp\u003eShampoo and mask for curly, wavy, and chemically permed hair. Formulated with Amla oil and sugarcane extract. 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Enriched with amla oil and sugar cane extract.\u003c\/p\u003e","brand":"Jem","offers":[{"title":"Default Title","offer_id":63785151922553,"sku":"22151","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/4949\/3113\/files\/curly_spr.png?v=1781780273"},{"product_id":"jem-curly-kremas-garbanotiems-ir-banguotiems-plaukams-350-ml","title":"JEM CURLY cream for curly and wavy hair, 350 ml","description":"\u003cp\u003eA cream that helps to shape curly and wavy hair. The formula is enriched with ama oil and sugar cane extract, \u003cspan\u003ewhich deeply moisturize and nourish the hair without weighing it down\u003c\/span\u003e. Helps restore the hair's natural wave, giving it softness, lightness, and shine.\u003c\/p\u003e","brand":"Jem","offers":[{"title":"Default Title","offer_id":63785284305273,"sku":"22150","price":17.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1005\/4949\/3113\/files\/curly_cr.png?v=1781780310"},{"product_id":"jem-curly-kondicionierius-garbanotiems-ir-banguotiems-plaukams-350-ml","title":"JEM CURLY conditioner for curly and wavy hair, 350 ml","description":"\u003cp\u003eConditioner for curly, wavy and chemically straightened hair. Enriched with ama oil and sugarcane extract. Moisturises and nourishes hair without weighing it down. 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Created to soften, add shine, revive and highlight curls\/waves in curly, wavy and chemically permed hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\" style=\"mso-ansi-language: EN;\"\u003eAma oil contains a high amount of unsaturated fatty acids, perfectly helping to restore hair structure, and a lot of squalene – a natural component of hair lipids. This product controls excess moisture, prevents frizz and maintains hair styling. It also binds to hair fibers, protecting the keratin structure.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cspan lang=\"EN\" style=\"mso-ansi-language: EN;\"\u003ePhenolic compounds found in sugarcane extract have antioxidant, antimicrobial and anti-inflammatory properties, and also promote collagen synthesis. 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