Facial serums

What is a facial serum?

A facial serum is a light, liquid skincare product that contains a concentrated
amount of active ingredients that penetrate deep into the skin and help address such problems
problems like wrinkles, pigmentation or dryness.
The liquid consistency of the serum allows the product to penetrate deeper into the skin layers, and
The concentrated amount of active ingredients helps you see results faster.

Who needs a facial serum?

Facial serums are needed to address various skin problems, such as aging,
dryness, blemishes or irritation. Also serums with ingredients such as
vitamin C, vitamin E, ferulic acid, green tea, resveratrol and astaxanthin
helps reduce oxidative damage caused by UV rays and pollution. This makes the skin
more protected from premature aging and wrinkles.

How to use facial serum?

Serums can be used in your daily routine, both in the morning and in the evening, unless the product
instructions state otherwise. Since the serum is light and quickly penetrates the skin, it is
should be applied first to clean skin. To maximize the benefits of the serum, it should be
"lock in", so a moisturizer is applied after the serum.
Progress:
1. First, cleanse your face using a gentle cleanser or face wash to
remove dirt or makeup residue.
2. After washing your face, use a toner (optional). A toner helps balance the skin's
pH and prepares it for better serum absorption.
3. Gently pat the serum onto your face with your fingertips. Avoid skin
rubbing or stretching. Since serums are lighter formulas than moisturizers
creams, they should always be applied first.
4. Wait until the serum is completely absorbed before applying other products.
5. Apply moisturizer and sunscreen during the day.
A moisturizer helps maintain the benefits of the serum.

What are the types of facial serums?

When choosing a skin serum, you need to consider your goals, as there are different types of serums.
types with different ingredients.
Facial serums can be divided into the following categories:

•  Anti-aging serums
• Skin brightening serums
• Moisturizing serums
• Free radical neutralizing serums
• Serums for acne-prone and sensitive skin
• Restorative serums

Anti-aging serums:

Serums with retinol help slow down skin aging and promote skin renewal. They
tightens the skin, helps unclog pores and stimulates collagen production, thus helping
reduce the appearance of fine wrinkles,

Skin brightening serums

Brightening serums often come with antioxidants and age spots.
destructive ingredients. Key ingredients may include vitamin C,
glycolic acid, ferulic acid or lactic acid.

Moisturizing serums

Moisturizing serums usually contain hyaluronic acid, which restores and maintains skin moisture.
moisture levels. It also stimulates collagen production, making the skin more elastic,
the number of fine wrinkles is reduced.
Also, moisturizing serums often contain vitamin B5, which helps moisturize.
skin, so it looks smoother.

Free radical neutralizing serums

Antioxidants in serums fight free radicals, unstable
molecules that can damage skin cells and accelerate the aging process. They can
occur due to various factors: solar radiation, pollution, stress.
To prevent free radical damage, choose a serum with these ingredients:
ingredients like vitamins C, A and E and resveratrol.

Serums for acne-prone and sensitive skin

Serums for oily skin often contain salicylic acid or similar plant-based ingredients.
derivatives. Also look for niacinamide, a form of vitamin B3. Niacinamide is
a soothing, moisturizing and anti-inflammatory ingredient that reduces irritation and
soothes sensitive skin.

Restorative serums

Serums with glycolic acid help improve skin elasticity, reduce wrinkles, scars,
improves skin moisture and radiance. Peptides also provide many benefits to the skin:
stimulates collagen and elastin production, improves skin regeneration, strengthens the skin barrier
function, helps maintain moisture and elasticity and reduces wrinkles.