Collection: Serums

What is a face serum?

A face serum is a lightweight, liquid skincare product that contains a concentrated
amount of active ingredients that penetrate deep into the skin to help address
issues such as wrinkles, pigmentation, or dryness.
The liquid consistency of the serum allows the product to absorb into deeper layers of the skin, and the
concentrated amount of active ingredients helps to see results faster.

Why do you need a face serum?

Face serums are needed to address various skin problems, such as aging,
dryness, blemishes, or irritation. Also, serums with ingredients such as
vitamin C, vitamin E, ferulic acid, green tea, resveratrol, and astaxanthin
help reduce oxidative damage caused by UV rays and pollution. This makes the skin
more protected from premature aging and wrinkles.

How to use a face serum?

Serums can be used in your daily routine both morning and evening, unless otherwise
specified in the product instructions. Since serum is lightweight and quickly absorbed into the skin, it
should be applied first on clean skin. To maximize the benefits of the serum, it should be
"locked in," so a moisturizer is applied after the serum.
Procedure:
1. First, cleanse your face using a gentle cleanser or face wash to
remove impurities or makeup residue.
2. After washing your face, use a toner (optional). Toner helps balance the skin's
pH and prepares it for better serum absorption.
3. Gently pat the serum onto your face with your fingertips. Avoid rubbing
or stretching the skin. Since serums have a lighter formula than moisturizers,
they should always be applied first.
4. Wait until the serum is completely absorbed before applying other products.
5. Apply moisturizer and sunscreen during the day.
Moisturizer helps to retain the benefits of the serum.

What are the types of face serums?

When choosing a skin serum, you need to consider your goals, as there are various types
of serums with different ingredients.
Face serums can be divided into the following categories:

•  Anti-aging serums
• Skin brightening serums 
• Hydrating serums
• Free radical neutralizing serums
• Serums for acne-prone and sensitive skin
• Restorative serums

Anti-aging serums:

Serums with retinol help slow down skin aging and promote its renewal. They
firm the skin, help unclog pores, and stimulate collagen production, thus helping to
reduce the appearance of fine lines.

Skin brightening serums

Brightening serums often contain antioxidants and pigment-reducing
ingredients. Key ingredients may include vitamin C,
glycolic acid, ferulic acid, or lactic acid.

Hydrating serums

Hydrating serums usually contain hyaluronic acid, which restores and maintains the skin's
moisture level. It also stimulates collagen production, making the skin more elastic and
reducing the number of fine lines.
Hydrating serums also often contain vitamin B5, which helps to moisturize
the skin, making it appear smoother.

Free radical neutralizing serums

Antioxidants in serums fight free radicals, unstable
molecules that can damage skin cells and accelerate the aging process. They can
arise from various factors: sun exposure, pollution, stress.
To prevent damage from free radicals, choose a serum with ingredients such as
vitamins C, A, and E, and resveratrol.

Serums for acne-prone and sensitive skin

Serums for acne-prone skin often contain salicylic acid or similar plant-derived
derivatives. Also look for niacinamide, a form of vitamin B3. Niacinamide is a
soothing, moisturizing, and anti-inflammatory ingredient that reduces irritation and
calms sensitive skin.

Restorative serums

Serums with glycolic acid help improve skin elasticity, reduce wrinkles, scars,
improve skin hydration and radiance. Peptides also offer many benefits to the skin:
they stimulate collagen and elastin production, improve skin regeneration, strengthen the skin's barrier
function, help maintain moisture and elasticity, and reduce wrinkles.